London School of International Business.

Overview

This course is a 120 credit qualification.This course is about current marketing planning and considers a range of operational management concepts, marketing strategy and Distribution to provide students with an in-depth insight into operations and marketing management in tourism and hospitality. The unit explores how different types of organisations address the key issue of marketing planning and the way in which this has been influenced by technological advances.

The course also provides students with the opportunity to explore how organisations collaborate to generate worldwide marketing campaigns with an additional focus on branding businesses and destinations, the role events play in promoting the image of places and in keeping products and market fresh.

Description

The course requires students to reflect upon a range of relevant and reliable operational management theories, processes and practices, in order to critically appraise and apply that knowledge and understanding to complex operational management decisions.

With LSIB you will get following advantage in order to study on-line.

Same diploma as on-campus students
Recognised diploma accepted by universities for Top up with a degree.
Assessments via assignment submission
You study on-line at your own pace

Online learning

In this format, you have access to your learning portal. You get a study plan to keep you on top of your studies and you get access to your online tutor to ask questions.

- Monthly and quarterly instalments are also available.
- Study material or e-library access available.

£950

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Face to face via Webcam

In this format, you blend online learning with live face to face lectures via webcam. The fees include 16 hours of lectures delivered via webcam by the professor.

- Monthly and quarterly instalments are also available.
- Study material or e-library access available.

£1,900

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What will you learn?

Be able to critically evaluate consumer behavior in tourism and hospitality
Be able to critically evaluate operations management theory to develop solutions to operational problems
Be able to critically analyse approaches to marketing in different organisations, networks and partnerships, giving consideration to ethical issues and corporate social responsibility
Be able to critically evaluate and discuss technology and distribution within an organisational context
Be able to critically evaluate a range of concepts and theories in academic literature, and to apply these to the development of operational and marketing strategies