Professional Certificate Course in Understanding the Extended Marketing Mix

Course title: Professional Diploma Course in Understanding the Extended Marketing Mix | Course code: PDCIUTE-SC-CQ

The Professional Diploma Course in Understanding the Extended Marketing Mix provides learners with a comprehensive understanding of the extended marketing mix, also known as the 7Ps of marketing. This course goes beyond the traditional 4Ps of marketing (product, price, place, and promotion) and explores additional elements that are crucial for successful marketing strategies. Participants will delve into the concepts of people, process, and physical evidence, which are essential in service-based industries. They will learn how to integrate these elements into their marketing strategies to create a holistic and customer-centric approach. By examining real-world case studies and engaging in practical exercises, learners will develop the skills needed to analyze market trends, identify target audiences, design effective marketing campaigns, and evaluate the success of their strategies. This certification is ideal for professionals seeking to enhance their marketing knowledge and skills and stay ahead in the dynamic business landscape.

Description

The Professional Diploma Course in Understanding the Extended Marketing Mix is designed to provide participants with a comprehensive understanding of the extended marketing mix, which includes the traditional 4Ps of marketing (product, price, place, and promotion) as well as the additional elements of people, process, and physical evidence. In this course, learners will explore how these elements play a critical role in crafting effective marketing strategies and creating a superior customer experience.

Through a combination of theoretical knowledge and practical application, participants will learn how to analyze market trends, identify target audiences, and develop marketing campaigns that align with customer needs and preferences. They will also gain insights into managing service-based industries and integrating the people, process, and physical evidence elements into their marketing plans. By the end of the course, learners will be equipped with the skills and knowledge necessary to design and implement comprehensive marketing strategies that drive business success and meet customer expectations.



With LSIB you will get following advantage in order to study on-line.

  • Same qualification as on-campus students.
  • Recognised qualification & accepted by universities for further career progression.
  • Assessment is via assignment submission
  • You study on-line at your own pace.

Online Learning

Enrol for the most convinient study mode. Learn at your own pace. Choose the most suitable duration mode:
- 1 month (Fast-track mode)
- 2 months (Standard mode)

Why select this mode?

- Best suited, if you wish to move at your pace. There are no forceful lectures and compulsory classes to attend.
- Pay in affordable Monthly, half yearly and quarterly instalments.
- Study material or e-library access available.
- Tutor connect via live chat and email

£140 / £90

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2 months (Standard mode)

Finish in 2 months (Standard mode). If you can spend about 2 to 3 hours per week, use this option.

- Pay in affordable monthly, quarterly and half yearly instalments.
- Study material or e-library access available.

£90

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Why Online?

  • Cost effective - Typically UK diploma starts from GBP £3000 per annum, but with online study, you can enjoy saving more than 60% on your educational investment.
  • Practical Content - The coursework is immediately applicable to the careers, and you can earn long-term gains including increase in salary and promotions
  • Study anytime, anywhere - You don't have to attend a College campus, so you can study from anywhere in the world. You can download & submit assignments.
  • Assessments - Assessment is via assignment submission
Who is this course for?

Learners who are seeking to progress to higher education to take a Bachelor's degree course in Management. Learners could also progress directly to employment.

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