Professional Certificate Course in Strategic Marketing Process

Course title: Professional Certificate Course in Strategic Marketing Process | Course code: PCCISMP-SC

The Professional Certificate Course in Strategic Marketing Process provides a comprehensive understanding of the strategic marketing framework and its importance in achieving organizational goals. This course is designed to equip learners with the knowledge and skills necessary to develop effective marketing strategies and plans.

The course covers various aspects of the strategic marketing process, including market analysis, target market selection, positioning, and marketing mix development. It explores key concepts such as market segmentation, competitive analysis, consumer behavior, and branding. Participants will also learn about marketing research techniques, pricing strategies, distribution channels, and promotional activities.

By the end of the course, learners will have a solid foundation in strategic marketing and will be able to apply this knowledge to create and implement marketing plans that drive business growth. They will gain insights into consumer needs and preferences, understand market dynamics, and develop strategies to effectively reach and engage target audiences. This course is ideal for professionals seeking to enhance their marketing skills and contribute to the success of their organizations in today's competitive business landscape.

Description

The Professional Certificate Course in Strategic Marketing Process is designed to provide learners with a comprehensive understanding of the key principles and practices of strategic marketing. Through this course, participants will delve into the strategic marketing process and gain valuable insights into how organizations can effectively develop and implement marketing strategies to achieve their business objectives.

The course covers a wide range of topics, including market analysis, target market identification, competitive analysis, and marketing mix development. Learners will explore the various components of the marketing mix, including product, price, place, and promotion, and learn how to strategically align these elements to create impactful marketing campaigns. Additionally, the course delves into market segmentation, consumer behavior, and branding, enabling learners to effectively identify and engage their target audience.

By completing this course, participants will be equipped with the knowledge and skills needed to develop and execute successful marketing strategies that drive business growth. They will understand the importance of market research, customer insights, and competitive analysis in informing marketing decisions. Whether you are a marketing professional seeking to enhance your skills or an aspiring marketer looking to enter the field, this course provides a solid foundation in strategic marketing to help you succeed in the dynamic and competitive business environment.



With LSIB you will get following advantage in order to study on-line.

  • Same qualification as on-campus students.
  • Recognised qualification & accepted by universities for further career progression.
  • Assessment is via assignment submission
  • You study on-line at your own pace.

Online Learning

Enrol for the most convinient study mode. Learn at your own pace. Choose the most suitable duration mode:
- 1 month (Fast-track mode)
- 2 months (Standard mode)

Why select this mode?

- Best suited, if you wish to move at your pace. There are no forceful lectures and compulsory classes to attend.
- Pay in affordable Monthly, half yearly and quarterly instalments.
- Study material or e-library access available.
- Tutor connect via live chat and email

£140 / £90

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2 months (Standard mode)

Finish in 2 months (Standard mode). If you can spend about 2 to 3 hours per week, use this option.

- Pay in affordable monthly, quarterly and half yearly instalments.
- Study material or e-library access available.

£90

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Why Online?

  • Cost effective - Typically UK diploma starts from GBP £3000 per annum, but with online study, you can enjoy saving more than 60% on your educational investment.
  • Practical Content - The coursework is immediately applicable to the careers, and you can earn long-term gains including increase in salary and promotions
  • Study anytime, anywhere - You don't have to attend a College campus, so you can study from anywhere in the world. You can download & submit assignments.
  • Assessments - Assessment is via assignment submission
Who is this course for?

Learners who are seeking to progress to higher education to take a Bachelor's degree course in Management. Learners could also progress directly to employment.

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