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Professional Certificate Course in Conceptual Construct of Marketing Communication
The Professional Diploma Course in Conceptual Construct of Marketing Communication is a specialized program designed to provide participants with a deep understanding of the fundamental concepts and constructs underlying marketing communication strategies. This comprehensive course explores the theoretical frameworks and models that shape effective marketing communication campaigns. Participants will gain insights into consumer behavior, brand positioning, message development, media selection, and integrated marketing communication approaches. By examining case studies and industry best practices, participants will develop the skills necessary to create and execute impactful marketing communication campaigns that effectively reach and engage target audiences. This course equips professionals with the knowledge and tools to navigate the dynamic landscape of marketing communication and drive business success.
The Professional Diploma Course in Conceptual Construct of Marketing Communication provides participants with an in-depth understanding of the key concepts and constructs that drive effective marketing communication strategies. Through this course, participants will explore the theoretical foundations and models that underpin successful marketing communication campaigns.
In the first part of the course, participants will delve into consumer behavior and psychology, understanding how individuals perceive and respond to marketing messages. They will learn how to strategically position brands and develop compelling messages that resonate with target audiences. The course also covers the selection and utilization of various media channels to reach and engage customers effectively.
In the second part of the course, participants will explore integrated marketing communication approaches, examining how different marketing channels can be harmoniously integrated to deliver a consistent and impactful message. Through case studies and real-world examples, participants will gain practical insights into developing and executing marketing communication campaigns that drive business objectives.
By completing this course, participants will be equipped with the knowledge and skills necessary to navigate the complexities of marketing communication. They will gain a deeper understanding of the conceptual foundations of effective communication strategies, enabling them to create compelling messages, select appropriate media channels, and develop integrated marketing communication plans that generate results.
With LSIB you will get following advantage in order to study on-line.
- Same qualification as on-campus students.
- Recognised qualification & accepted by universities for further career progression.
- Assessment is via assignment submission
- You study on-line at your own pace.
Online Learning
Enrol for the most convinient study mode. Learn at your own pace. Choose the most suitable duration mode:
- 1 month (Fast-track mode)
- 2 months (Standard mode)
Why select this mode?
- Best suited, if you wish to move at your pace. There are no forceful lectures and compulsory classes to attend.
- Pay in affordable Monthly, half yearly and quarterly instalments.
- Study material or e-library access available.
- Tutor connect via live chat and email
£140 / £90
Apply Now- Cost effective - Typically UK diploma starts from GBP £3000 per annum, but with online study, you can enjoy saving more than 60% on your educational investment.
- Practical Content - The coursework is immediately applicable to the careers, and you can earn long-term gains including increase in salary and promotions
- Study anytime, anywhere - You don't have to attend a College campus, so you can study from anywhere in the world. You can download & submit assignments.
- Assessments - Assessment is via assignment submission
Learners who are seeking to progress to higher education to take a Bachelor's degree course in Management. Learners could also progress directly to employment.