Diploma in Business and Marketing Management SCQF Level 8Diploma in Business and Marketing Management SCQF Level 8

Description

The Diploma in Business and Marketing Management offers learners the knowledge and skills needed to develop an understanding of the models, tools and techniques used in the fields of Business and Marketing Management. Moreover, it is designed to give students a comprehensive understanding of the key skills and practices that marketing executives and their organisations use to make informed marketing decisions that are vital to the success of their business.

Aim / Objectives of this qualification
● Gain a sound and coherent foundation in marketing, such that they will be able to define and execute practical marketing interventions that exist in professional practice

● Synthesise and critically evaluate theoretical frameworks of strategic marketing, business ethics, design and innovation as applied to marketing

● Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations

● Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments

● Develop practical research and analytical capabilities in the context of market-driven strategy, and in particular in the formulation of value propositions in provider-customer relationships

● Review, modify, synthesise and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective

● Critically assess market-sourced data and information from a variety of organisations and use this for strategic marketing and decision-making

● Evaluate a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth.The Diploma in Business and Marketing Management offers learners the knowledge and skills needed to develop an understanding of the models, tools and techniques used in the fields of Business and Marketing Management. Moreover, it is designed to give students a comprehensive understanding of the key skills and practices that marketing executives and their organisations use to make informed marketing decisions that are vital to the success of their business.

Aim / Objectives of this qualification
● Gain a sound and coherent foundation in marketing, such that they will be able to define and execute practical marketing interventions that exist in professional practice

● Synthesise and critically evaluate theoretical frameworks of strategic marketing, business ethics, design and innovation as applied to marketing

● Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations

● Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments

● Develop practical research and analytical capabilities in the context of market-driven strategy, and in particular in the formulation of value propositions in provider-customer relationships

● Review, modify, synthesise and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective

● Critically assess market-sourced data and information from a variety of organisations and use this for strategic marketing and decision-making

● Evaluate a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth.

With LSIB you will get following advantage in order to study on-line.

• Same qualification as on-campus students.
• Recognised qualification & accepted by universities for further career progression.
• Assessment is via assignment submissionAssessment is via assignment submission
• You study on-line at your own pace.

Why Online?

• Cost effective - Typically UK diploma starts from GBP £3000 per annum, but with online study, you can enjoy saving more than 60% on your educational investment.Typically UK diploma starts from GBP £3000 per annum, but with online study, you can enjoy saving more than 60% on your educational investment.
• Practical Content - The coursework is immediately applicable to the careers, and you can earn long-term gains including increase in salary and promotions
• Study anytime, anywhere - You don't have to attend a College campus, so you can study from anywhere in the world. You can download & submit assignments.
• Assessments - Assessment is via assignment submissionAssessment is via assignment submission

Who is this course for?

Learners who are seeking to progress to higher education to take a Bachelor's degree course in Management. Learners could also progress directly to employment.