BA Hons Marketing (Top up)

Overview

Marketing has a profound effect on the day-to-day choices we make, from the clothes we wear to the food we eat. However, marketing excellence does not just come automatically; it requires the careful application of both science and creativity to ensure that a product or service is successfully communicated to its intended target audience.

Description

This marketing degree programme provides you with the essential marketing tools and knowledge sought by employers in today’s dynamic global workplace. Our BA (Hons) in Marketing (Top-Up) is designed to give you a comprehensive understanding of the key skills and practices that marketing executives and their organisations use to make informed marketing decisions that are vital to the success of their business. More specifically, you will learn how to critically evaluate key marketing models and apply them to a real-life business problem at a strategic level by conducting your own research project.

Career path

Course details

Students are required to complete 6 modules and earn 120 credits to obtain the qualification.

• Strategic Management Analysis
• International Marketing
• Marketing Consultancy
• Sustainable Management Futures
• Retail Marketing
• Organisational Change Management
• Undergraduate Major Project

Ideal for

Entry requirements

One of the following:

• Students must have successfully completed the first two years of a degree, or
• ATHE Level 4 or 5 Extended Diploma in Management, or
• The NCC Education Level 5 Diploma in Business (RQF) (L5DB), or
• The NCC Education International Advanced Diploma in Business (IADB), or
• HND Business (Awarded by Pearson / Edexcel), or
• Informatics International Advanced Diploma in Business Administration, or
• EduQual SCQF 8 qualification

Awarding body

Anglia Ruskin University, United Kingdom (U.K.). The programme is delivered in partnership with London School of Marketing (LSM). The programme is delivered 100% online.